Pacific Blvd
Description
A cool, clean, organic off-white that captures the relaxed sophistication of California living. Pacific Blvd is the white we searched endlessly for — tested under every kind of light and paired with countless materials until we found the one that truly works everywhere.
Hand-knotted in India from pure wool, this rug’s subtle texture and tailored finish create quiet luxury underfoot. Its refined, textural weave adds warmth and dimension without overpowering a space.
Details
• Hand-knotted wool
• Made in India
• Signature off-white — the most versatile shade we’ve ever found
• Cool, clean, and organic with a tailored edge
• Available in custom sizes and shapes
Why we love it
The perfect off-white — balanced, versatile, and timeless. It grounds a room with softness and clarity, complementing everything from natural oak floors to polished concrete.
Each Modern Heir rug is crafted to order specifically for your project. Once your order is confirmed, production begins in our partner workshops using time-honored weaving techniques and premium natural materials.
Ready to ship in
Orders may be canceled within 24 hoursof purchase. Because we begin production swiftly on all made-to-order pieces, all sales are final once production has begun.
Curious about The Modern Heir Collection?
FAQ's about our branded collection.
What is the Modern Heir Collection?
Modern Heir is our line of newly made ready-to-ship and made-to-order rugs designed to complement both contemporary and transitional interiors. Each piece is crafted with the same attention to quality and artistry as our vintage offerings—blending modern sensibilities with heirloom-worthy construction. Whether you’re designing a clean, architectural space or layering textures in a warm, collected home, Modern Heir offers a curated palette and timeless materials to bring your vision to life.
Can I order samples?
Yes. Samples are available for many of the products within the Modern Heir collection, typically offered in select colorways. To purchase a sample, simply select“Sample”from the size dropdown menu on the product page and proceed to checkout. Samples allow you to experience the texture and weave firsthand before placing a full order.
How does the ordering process work?
Each Modern Heir rug can be purchased directly through our online store. Begin by selecting your preferred size and colorway (if applicable), or choose Custom for bespoke dimensions and palettes. If you’d like to review the texture or craftsmanship before ordering, simply select Sample from the size dropdown and proceed to checkout.
Once your order is placed, our team will confirm all details before production begins. Most Modern Heir rugs are made to order with lead times that are size and product dependent.
Can Modern Heir rugs be customized?
Yes. Many designs can be customized insize, color, and construction. Our design team can help refine proportions or adapt a palette to suit your space. Please inquire for custom renderings or strike-off samples for approval prior to weaving.
What is your return or cancellation policy?
Orders may be canceled within 24 hours of purchase. Because we begin production swiftly on all made-to-order pieces, all sales are final once production has begun.
If your rug arrives with a manufacturing defect or quality concern, please contact us immediately. Our team will assess the issue and ensure it is promptly resolved or replaced to meet our quality standards.
Should I use a rug pad with a Modern Heir rug?
Yes, we recommend using a rug pad to prevent slipping, protect the rug from wear, and extend its lifespan. You can add one to your cart at check out or simply send us an email and we can add one for you anytime before or after your purchase.
